A few months ago I started using ClickFunnels in my business. Originally, I was looking to test it out as an option for my Ecommerce store. As I dug into the software and really started to learn how to use it I was blown away by the ease of use. Because I like the product so much, I decided to write this ClickFunnels Review in hope that it helps you make an informed decision before you jump in.
Let’s get going…
Not interested in reading? Check this out…
If you already know you’re ready to take your business to the next level with ClickFunnels…
Do I Even Need a Funnel for My Business?
First things first. What’s your goal? Do you want to sell more products? Do you want more leads? I guarantee that whatever your business goals are, there’s a funnel to get you started?
A funnel goes beyond a regular website. By design, they’re built to move your website visitor to take an action. That action could be to opt-in to a list, or it could be to purchase your product. The idea here is to keep your website visitor focussed on the specific action you want them to take. Don’t let them get distracted.
Your sales funnel should take your customer on a Journey.
Check out “What is a sales funnel?” for a more in depth overview.
What is ClickFunnels?
ClickFunnels is a software application created by Russel Brunson and Todd Dickerson back in 2014 after being frustrated with how long and painful it was to build a sales funnel at the time. SInce then, ClickFunnels has grown into a $100 million a year business with over 60,000 active customers. That’s crazy talk!
ClickFunnels is the platform to create a sales funnels for any business. It give you everything you need to Market and Sell your products online.
Here are just a few examples of what you can build:
- Landing pages
- Squeeze pages
- Ecommerce Sales Pages
- Membership sites
- Full Functioning Website Pages
- One Time Offer Pages
- Upsell Pages
- Order Bumps
Easy to use funnel recipes in the Funnel Cookbook
And if you end up using their highest available Etison Suite package you’ll end up with a fully functioning email autoresponder(Actionetics) and affiliate platform(Backpack).
It’s pretty much everything you need to launch, market, and sell your products online.
There are already about 300 entrepreneurs who have reached over $1,000,000 is sales using ClickFunnels. Don’t believe me? Check out the 2 Comma Club.
How I use ClickFunnels
Back in September 2018 I was looking to test out dropshipping for the first time. I’d already had some success in the Print-on-Demand space and knew the work it would take to set up a Shopify store to test out a couple products. I just didn’t want to go through all that hassle.
Enter ClickFunnels. I decided to try it out. I ended up being able to test out a few different products. One was kind of a dud, but another one started taking off. It was pretty cool to see. It was like creating a predictable machine that I could feed traffic and it would pump out money. That is until the supplier ran out of product.
Now, I’m still testing out product for dropshipping and am working on a combined ClickFunnel and Shopify strategy, but I’m also moving into using it for affiliate marketing as well.
ClickFunnels Features You Need
There are quite a few feature you’ll get with the basic ClickFunnels plan.
Here’s the full list:
- 20 Funnels
- 100 Pages
- 20,000 mMonthly Visitors
- Unlimited Contacts
- 3 Custom Domains
- A/B Split Tests
- Email Integrations
- Optin Funnels
- All Advanced Funnels
- Sales Funnels
- Membership Funnels
- Unlimited Members
- Auto Webinar Funnels
- Webinar Funnels
- Hangout Funnels
- Order Pages
- Upsell Pages
- Downsale Pages
- Share Your Funnels
- If you upgrade to the Etison Suite here are the additional features:
- Unlimited Funnels
- Unlimited Pages
- Unlimited Visitors
- Visual Email Builder
- Manage Email Lists
- Send Broadcast Emails
- Track Opens, And Clicks
- Auto Responder Series
- Action Funnels
- Send Emails Based On Location
- Send Emails Based On Social Media
- Flexible & Advance Segmentation
- Lead Scoring / Action Scores
- Magic Social Contact Profiles
- Unlimited Affiliates
- Unlimited Commission Plans
- Manage Affiliates
- See Top Affiliates
- Manage Commissions Paid
- Manage Commissions Owed
- Branded Affiliate Sign Up
- Branded Affiliate Area
- Complete Customization
The Funnel Cookbook
When you’re first starting out it can feel a bit overwhelming. There are a ton of funnel options.
One of my favorite features is the Funnel Cookbook Builder.
The Funnel Cookbook is basically pre-built funnel templates(recipes) that will allow you to jump in and get started quickly.
It breaks the funnels down into 3 basic categories.
- Lead Capture Funnel
- Sales Page Funnel
- Event Funnel
From there you choose the funnel type that best fits your objective. You can go basic and just create a squeeze page, or go a little deeper and create a 2 Step Tripwire funnel and offer a low cost product on the front end an up-sell later in the funnel. It’s up to you.
The Funnel Builder
The ClickFunnels Funnel Editor
ClickFunnels gives you a great start with their templates, but my absolute favorite feature is the funnel builder. It’s a super easy to use drag and drop editor.
There’s a bit of a learning curve but once you understand the how all the elements on the page work you can build a funnel from start to finish a few hours. It’s that easy. At this point I’ve found that I don’t even use the templates to build a funnel. I usually just end up deleting the elements and start creating my own.
You won’t need to code a thing, or reach out to a developer.
The ClickFunnels Affiliate Program
ClickFunnels has one of the best affiliate programs around, hands down.
They offer a 40% recurring commission and once you refer 100 customers the will pay $500 per month toward your dream car. After you refer 200 customers that $500 becomes $1000. Oh yeah, that’s on top of the monthly commissions. What?! I know, right?
On top of that, you’ll get a 5% 2nd tier commission and they use a Sticky Cookie. That means if the customer you refer purchases anything else, like Expert Secrets or DotCom Secrets you’ll get the commission for that too.
Share Funnels are a great feature that will allow you to share a funnel you built with someone. When someone visits your Share Funnel URL the funnel will automatically be added to their account. If they don’t have a ClickFunnels account it will ask them to sign up for a Free 14-Day Trial or offer them the option to sign up for a Share Funnel Account, which will allow them to use ClickFunnels for only $19 per month.
The $19 per month Share Funnel plan will allow you to have 3 Funnels in the account and a total of 10 pages. It’s a great way to use ClickFunnels on a tight budget.
Oh yeah, did I mention that the Share Funnel acts as your affiliate link too. Yep, you’ll get a commission for anyone that signs up for ClickFunnels with your Share Funnel link.
The Not So Good Stuff
As great as I think ClickFunnels is there some stuff that can be pretty annoying at times.
There are times when it seems like it take the app forever to load your funnel. In reality it’s only 5-10 seconds, but in the day and age of instant gratification this can be pretty annoying. Especially if you’re like me and you’ve messed something up in your funnel and you need to fix it before you get any more sign ups.
Funnel Builder Hiccups
As much as I love the Funnel Builder, there are some things that can get frustrating when you’re building out your funnels. One thing in particular is when you’re trying to change your icons for the bullet list element. Once you select an icon you have to click out of the element editor and open it back up to select another one if you change your mind.
Again, it’s minor, but annoying.
If you’re on the basic plan you only have the ability to build out 20 funnels. For most that will work, but if you’re an affiliate marketer, do client work, or run ecommerce funnels for multiple products you’ll find that you can reach your limit pretty quick. If you want to create unlimited funnels you’ll need to upgrade to the Etison Suite.
ClickFunnels is a powerful feature packed software. With that comes a bit of a learning curve. It can definitely be overwhelming for the a new customer and for some the 14 day trial may not be long enough to get a good feel for the software. ClickFunnels does a great job with the onboarding process, but there are definitely some things I wish they would do better. With that in mind, I created a full getting started course for anyone who signs up to ClickFunnels through my affiliate link. It features 15 videos that will walk you through everything from building funnels to how to set up your domain and SMTP.
ClickFunnels Pricing for the Basic Plan and Etison Suite
Currently ClickFunnels has 2 pricing plans available.
The basic ClickFunnels plan is $97 per month and you’ll get access to the full suite of funnel building tools. The plan is limited to 20 Funnels, 100 pages, and 20,000 visitors per month. With the cheapest ClickFunnels plan you won’t get access to the built in email service Actionetics, or be able to create your own affiliate program with Backpack.
In order to get access to everything ClickFunnels has to offer you’ll need to be on the Etison Suite which runs $297 per month. It includes everything, plus you’ll be able to build unlimited funnel, pages, and have unlimited visitors.
ClickFunnels makes it super easy to trial their software. The Free 14 Day trial gives you access to the full Etison Suite feature set and there is no limit to what you can use. It’s definitely worth trying out.
As of right now, there are no coupon codes or discounts off the monthly price for ClickFunnels. However, there are ways that you can get access to the software at a discounted rate.
One way is to sign up for a Share Funnel plan. It’s not a publicised plan and you’ll only have the option to purchase it if you don’t currently have a ClickFunnels account and you go through someone’s Share Funnel link. It costs $19 per month and you’ll be limited to only 3 Funnels and 10 pages in the account. It’s a great way to get started if you’re on a tight budget.
The second way to get a major discount on ClickFunnels is through the Funnel Hacks webinar. It gives you full access to the $297 Etison Suite free for 6 months plus an awesome bonus package. Here’s everything you get with Funnel Hacks:
- 6 months Etison Suite plan – $1,782 value
- 6 week Funnel Hacks Master Class – $2,997 value
- Instant Traffic Hacks – $1,997
- Inception Secrets – $1997 value
- Soap & Seinfeld Email Sequences – $997 value
You’ll get all that for only $997. Even if you were just going to get the Etison Suite it would factor out to $166 per month. That’s a pretty great discount off the monthly price.
Can ClickFunnels Work For You?
Do you have a product or service for sale? If you don’t I probably wouldn’t look at ClickFunnels. Unless, of course, you want to promote it as an affiliate.
The other thing you want to think about is how much time and money are you willing to invest into your success. You want to look at your value ladder and build out your funnel to move people up your value ladder.
Basically, you’ll want to create a lead magnet or low cost product to get customers in your funnel. Then you would move people up your ladder with order bumps, upsells, and other offers that compliment your product offers.
If you’re not sure how you would do that, I recommend reading the DotComSecrets book by Russel Brunson. It’s a free book(you’ll need to pay for shipping). When you go through that funnel take note on the different products he’s offering. It will give you an excellent idea of how the value ladder works. Also, the book is great and I highly recommend reading it. Check it out here.
After you go through his funnel, take what he’s doing and figure out how you can apply it to your business. Once you do that, you’re ready to start making money with ClickFunnels.
If you’re trying to make an income online, whether you want it to be full time or a side hustle income stream, the software you choose is going to be the backbone to your business.
You may just have a single product. That’s okay. The real question is how much time and effort are you willing to spend to sell your product through a high converting sales funnel?
If you’re not ready for that, then you probably aren’t ready for ClickFunnels. You may want to look for less expensive and less powerful alternatives.
If you are ready to increase the average cart value for your offer and increase the lifetime value of your customers then I highly recommend giving ClickFunnels a try. I mean, it’s Free for 14 days.
If you take advantage of the Free 14 Day Trial, you’ll get access to the full suite of software as well as my personal training to get you up and running quickly.